Profitable Boutique Fitness Studio with Semi-Passive Model
$548K Revenue, Prime Location in Appleton
Business Description:
This established boutique fitness studio in Appleton, WI, is part of the thriving health and wellness industry and offers a turnkey opportunity for entrepreneurs or investors seeking semi-passive ownership. Open since 2023, the studio has quickly built a loyal base of 150–200 recurring members and is staffed with experienced employees who manage daily operations. Generating $548,000 in annual revenue with $61,621 in discretionary earnings, the business operates from a modern 1,850 sq. ft. facility equipped with $85,000 worth of high-quality equipment included in the sale. The location enjoys strong visibility and is positioned to capitalize on the growing demand for health, mobility, and wellness services. With franchisor training, proven systems, and marketing support, new owners can expand revenue further through grassroots outreach, local partnerships, and senior-focused programs such as OnePass for Medicare members. This is a rare chance to step into a thriving, well-recognized brand with immediate cash flow and strong growth potential.
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About Franchisor
This wellness brand is a leader in the boutique fitness industry, focusing on functional movement, strength, and mobility programs designed to serve diverse populations. Its business model emphasizes recurring memberships, personalized training, and community-driven engagement, creating loyal client bases in each market. Owners benefit from comprehensive onboarding, proven operational systems, and ongoing support in marketing, technology, and customer retention. With low overhead and a scalable structure, the model allows both hands-on operators and semi-passive investors to achieve profitability. Franchisees also gain access to national brand recognition, robust training resources, and expansion opportunities in a fast-growing health and wellness sector.
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